Send Us Your Plan

If you are ready to take your company to the next level and are looking for substantial funding then send us your business plan as we can help your company achieve the growth needed for success.

Below is guideline when sending us your business plan:

I. Title Page

The Title Page should be double spaced and centered, it should include:

Business Name
Business Address
Business Telephone
Owner's Name

II. Table of Contents

In the table of contents include a list of each of your sections. The list should be specific with supporting items. It is best to do this page last once the entire document is completed. The table of contents should allow the reader to access specific points in the document with ease.

III. Executive Summary

The Executive summary should explain what your company does in no more that 1 page. You should include your competitive advantage, clear description of the market you are entering and what qualities set your company apart from others. Try to answer the following questions;

• What market do you compete in?
• What does your business do?
• What is the image of your business?
• What is your target market?
• What kind of volume of sales do you project for your target market?
• What problems do you solve for your customers?
• Why are you different from your competition?

IV. Marketing Plan

The marketing plan is split into 5 components.

A. Industry Outlook

• What is your primary industry?
• Explain the size of your industry
• Detailed description of your customer base.
  • Age
  • Gender
  • Income Bracket
  • Education Level
  • Geographic's
  • Interests
  • Buying habits
  • Aspirations
• What is your product or service, best describe including:
  • Type of business (wholesale, export, retail, service etc.)
  • Size of business
  • Current branding of business, what's the customer perception
  • Current trade publications
  • Trade organizations and body's

B. Competition

Describe who your competition is, answer the question below:

• Who are the major players in your industry?
• What makes them successful?
• What makes them different from your product/services?
• Why would your customers/clients leave them and come to you?
• How can you take market share?

C. Location Analysis

Tell us where your business is situated, and what the advantages are in your current location. Please answer the following:

• What is your strategic advantage to your current location?
• Can you expand?
• Do you have complementary businesses neighboring yours?
• What are the zoning classifications?
• What is the history of the neighborhood?
• What advantages are there for your customers at your current locations?

D. Price Determination

Describe your pricing policy and structures, answer these questions:

• What do pricing tests indicate?
• What price is set for your product?
• How can you increase your prices?
• How does your product satisfy your clients?
• How does your image project your price?
• Do you offer credit terms?

E. Marketing Approach

Please answer the following on your marketing approach:

• What market testing have you undertaken for your product?
• What do the tests indicate?
• What media is best for your product/service? Why?
• How can you measure the effectiveness of each media channel?
• How are sales staff used for marketing?

V. Management Plan

Include the following:

A. Management Team

• What is your management's background?
• What is their track record?
• What key skills are held and what qualifications to they have?
• What other key human resources do you have available?

B. Employee Relations

How do you manage your staff, answer the questions below:

• What key personal does your company require?
• What is your hiring and training policy?
• How will you deal with wage increases
• Do you offer performance related pay?

C. Business Operations

Answer the following question below

• What is your current production rate?
• What is your production capacity?
• What are your operational advantages?
• What elements are critical to your success?
• What risk management do you have in place for critical element breakdown?
• What operation hazards are there?

VI. Financial Plan

Give a details of how you intend to finance your business:

• What are your current funding requirements?
• How much money do you need to start?
• How will the money be spent?
• How can financing improve your company?

Once complete send you plan to businessplan@kimurafinancial.com

 

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